Your Stage at the World of Manga, Comics & Cosplay

Mit Besucher:innen gefüllte Messehalle während der Manga-Comic-Con 2024

Manga-Comic-Con is above all colourful. It inspires young audiences to read and enjoy literature with a wide range of exhibits ranging from manga, comics and anime to fashion, cosplay and drawing accessories as well as computer and video games. New releases, signing sessions, workshops and cosplay contests make Manga-Comic-Con a unique festival experience. As part of Leipzig Book Fair, Manga-Comic-Con plays host to a very special mix of participants, including the fan community and interested book fair visitors.

Manga-Comic-Con combines everything that guarantees your success:

Customer loyalty & brand building

Use the energy of the fair for intensive and lasting contacts with your readers and business partners!

Promotion of new books & authors

Present your new releases & authors to an interested public and gather valuable feedback!

Massive reach through media & influencers

Achieve multi-million reach with approximately 300,000 visitors, extensive media coverage, plus social media posts by the audience.

Direct sales

Fair visitors are avid book fans with a strong desire to buy new releases and an extra budget for the fair. This provides you with immediate revenue and a direct market test!

All-inclusive services

If your event or marketing team is at capacity, our project team will conjure up an all-inclusive fair presence for you. Just bring the books!

Besucher:innen auf der Treppe mit dem Jubiläumsmotiv der Manga-Comic-Con 2024

What Makes Manga-Comic-Con so attractive for visitors?

Visitors to MCC love coming here to:

  • Discover manga/books/comics in a very special way, and share this experience with their friends
  • Experience new publications first hand
  • Meet guests of honour from the world of manga and comics in person in readings and book signings
  • See the colourful world of cosplay and present themselves as cosplayers
  • Discover the diversity of MCC-Kreativ (young artists)
  • Attend a diverse event with anime cinema, workshops, signing sessions, shows and lectures.

Exhibitors' feedback on MCC

  • "Mangaka and fans, face-to-face"
    "The mangaka were happy – also about the opportunity to talk directly to their fans and receive such great feedback. That’s a big advantage of the MCC: the proximity between the authors and the readers as well as face-to-face dialogue.“ -- Sarah Müller, Marketing Manager, Altraverse GmbH
  • "Outstanding event for the manga community with sales from day one"
    „Leipzig Book Fair is of great importance to us because our field of business, manga, is very well represented here. We look forward to being here every year. The fair has established itself as the outstanding event in the manga community for years and cannot be compared with other fairs. The fair is also characterised by the fact that it is open to cosplayers from Thursday. This also has a positive impact on business compared to other trade fairs." -- Sadik Musubahu, Event Planning Director, Z-Zero GmbH
  • "Valuable feedback"
    "Generally, there is plenty of interest and we can connect with our specific target group here. Personally, I am impressed by how much effort the cosplayers put into their costumes and how respectfully everyone treats each other. MCC seems to be a safe space for the community." -- Sandra Türpe, Entertainment Procurement, Impericon – IC Music and Apparel
  • "Excellent location with direct access to target group"
    "We have direct access to our target group. It's not just fans of horror, science-fiction and fantasy who can easily find us here. We also made new contacts in anime and manga as we are of course featuring them here. Financially, the MCC has also been very positive." -- Philipp Jerulank, Head of Marketing, Ulisses

Impressions of Manga-Comic-Con